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| SEO Tips |
If you're a website designer, or want to create your own websites, and need to make sure that you attract visitors and retain your customers, then there are some aspects of web design that you need to be aware of.
In no particular order, here are 10 SEO tips to consider.
1. Make sure that you put your CSS and other scripts in external stylesheets and includes files in order to ensure that pages are not bloated with unnecessary code, and are quick to load. If your website is slow to load, visitors may not wait for it to load and go elsewhere.
2. Ensure that you use se Alt tags to describe all the images and pictures that you use. Mobile users, or those who use screenreaders, or people who have turned off images, will still want to know what the image is of. Also, with a bit of care and consideration, you can probably use some of your keywords when describing your images
3. Whilst on the subject of images, be sure to give images proper useful filenames that describe what the image is, or at least give people a clue what it might be of. People who use screenreaders or who have images turned off won't know what img001.jpg is.
4. Make sure that you use text and not images for words and content. Search engines can't see images as words yet, and so won't be able to index the content if it is an image. Also, make sure that your navigation is text too. You won't want to miss out on an opportunity to have a keyword rich link.
5. Don't forget to make good use of the H1 and H2 tags to highlight the most important text on the page. Instead of saying "Welcome to our Website" or having the company name in H1, why not have a relevant keyword instead?
6. If you're a more creative or adventurous website designer, remember that Flash can't be fully indexed by the search engines. There's no point having an all singing and dancing website if nobody can find it because it doesn't appear in the search engine results pages.
7. You'll want to make sure that the sites you design are easy to navigate, so that visitors can find what they are looking for quickly and easily. If the navigation is hard to use, or the layout is inconsistent, then visitors are much less likely to spend a lot of time on the website, or buy from it.
8. As content is so important for SEO purposes, try and make sure that there is plenty of room for lots of relevant content. Some products may be better illustrated with images, but see if you can sell the product with lots of emotional and keyword rich content.
9. Make sure that the content isn't below the fold. People and search engines read from the top left of the screen to the bottom right. You'll want to make sure that the most important information is read first, by both visitors and search engines.
10. If the website you're building has multimedia such as music and video, or other interactive features like a slideshow, then these should be operated by the visitor, and not play automatically. You're not forced to watch a video or a slideshow when you go into a bricks and mortar store, so why should be online?
Now you know more about how to make your website designs more SEO friendly, perhaps now is the time to make sure that you've got all the SEO tips you need.
Best
Lam Nguyen
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